Carrolls Pyramid Of Corporate Public Responsibility Model Accounting Essay

Carrolls Pyramid Of Corporate Public Responsibility Model Accounting Essay

In the past, the normal perception of a organization responsibility was to maximize their firm’s profit. Simply because businesses were perceived to always put the shareholder passions first. However, companies are shifting towards impacting the socials and conditions. Several research have found that businesses will have direct responsibilities to many other stakeholders which include protecting against the harm of human being rights and making certain there are solutions obtainable if abuses happen (Smith, Wokutch, Harrington, and Dennis, 2001).

The modern view of business responsibility demands companies to greatly help in problems associated with public welfare. As businesses have no utmost responsibility for these distressing situations, philanthropic responsibilities remain not mandatory. However, because of a loss of social institutions that provide help the communities, persons have higher goals towards company and believe they should take part in filling up the shortages (Carroll, 1979). Carroll features proposed a CSR concept, which states the organizations’ 4 business duties – (i) monetary, (ii) Legal, (iii) Ethical, and (iv) Discretionary (as demonstrated in diagram 1). These four pieces are complementary to each other (not mutually exclusive).

Diagram 1: Carroll’s Pyramid of Corporate Public Responsibility Model

Source: Chaisurivirat, 2009. THE RESULT of Corporate Public Responsibility: Exploring the partnership among CSR, Frame of mind toward the Brand, Get Intention, and Persuasion Understanding.

The economical and legal responsibilities will be the basic and essential element in a business. There are a few researches done to help expand enhance the importance of these factors (Jamali and Mirshak, 2006). Basically, financial responsibility is similar to the traditional view of a organization role; which is to increase the firm’s profit because of their shareholders. Carroll (1979) mentioned that business itself is an monetary unit to the society. In addition, legal responsibility is where companies are required to obey the laws and regulations set by the federal government or respected authorities.

The conventional profit-maximizing viewpoint explored in Albert Carr’s article “Is Organization Bluffing Ethical” (Velentzas and Broni, 2010). Carr mentioned that making money out of a product is the businesses main role. Organization is reported to be just like a poker game, whereby company are to “take up” within the group of rules of the overall game (Carr, 1968). Those that do not comply will not be successful within their business. The work that they had towards personnel and shareholders surpasses the additional moral obligation as long as it does not go against regulations (Carr, 1968).

Besides that, Milton Friedman’s also explained that it is essential for a company to maximize the revenues of a shareholder by overcoming all the environmental challenges (Cheers, 2011). In the same way, Friedman (1970) reemphasize that, “There is one and only one public responsibility of business is by using its resources and take part in activities designed to increase its profit as long as it stays within the guideline of the overall game”. This could be additionally supported by a circumstance of Dodge v. Ford Motor Business (Cheers, 2011). The Ford founder, Henry Ford aims to supply Ford vehicle for everyone by reducing the price. The shareholders had been dissatisfied and claimed that the business should not make a profit-reducing decision. Court held that businesses are generally to bring revenue to the shareholders. The business should not exercise any choices which will bring drawback to the shareholders.

However, today, the perception of a organization role has changed. The firms concern shouldn’t include only the shareholders, but also other get-togethers or entities that would be influenced by the organization’s action, which refers to stakeholders (Fassin, 2008). Freeman (2012) described “stakeholders as (i) persons or institutions that are afflicted by the organization action, practices and decisions and in addition (ii) those who are related to the success of the organization”. Firms are anticipated to transform the earnings maximization mindset to trusteeships or “multifiduciary stakeholders’ theory”, whereby the business role is now to attain stability among the stakeholders curiosity by avoiding doing any harm to any individuals or groupings (Goodpaster and Mathews, 1982).

In addition, Carroll created the ethical and philanthropic responsibility. Carroll’s ethical element identifies the society’s point of view of an excellent behavior (Carroll, 1979). Corporation must comply with the guidelines and regulation place while operating. Moreover, it also comes with the norms or objectives that are not written in law; in other words, the moral worth and rights (Carroll, 1991). Furthermore, businesses are obligated to do something voluntarily beyond their business scope and rational ethical acts. This is known as the philanthropic responsibility, such as for example organizing or taking part in charity event (Carroll, 1979). Bowen (1953) talked about that interpersonal and philanthropic responsibility would provide as a guideline for the business in the future.

Nowadays, most businesses think that they must be more social accountable towards the world and environment and hence, criticisms arises over the traditional perspective. For example, some critics disagreed that organization is a game, since it is a needed aspect in the culture. Besides that, the competitions between diverse businesses are involuntary, which would require and influence a great many other stakeholders, such as for example government and regional communities (Kirkpatrick, 2002). Therefore, institutions are reported to be accountable to the stakeholders. They need to pay back to the world for what they did and thus, provide reasonable description to the stakeholders.

Accountability vs Accounting

According to Blagescu, Casas, and Lloyd (2005), accountability is the “processes through which an organization makes a committed action to react to and balance the desires of stakeholders in its decision-making processes and actions, and delivers against this commitment”. As mentioned before, today’s corporations likewise have tasks to other stakeholders, including the society. Therefore, corporations contain the obligation to come to be accountable to those stakeholders (Brennan and Solomon, 2008). An accountability framework, Global Accountability Job (GAP) (as proven in diagram 2), originated by One World Trust with a purpose of generating wider determination to the values and principles of accountability among global institutions (Blagescu,, 2005). Regarding GAR, it is usually seen that they have indeed put in efforts to improve their accountability to their stakeholders, especially in relation to social and environmental aspects.

Diagram 2 Global Accountability Project (GAP) Framework

Source: Blagescu, Casas, and Lloyd (2005). Pathways to Accountability: The GAP Framework.

According to GAP framework, there are four measurements that are important for increasing and evaluating accountability of businesses. First may be the transparency. Transparency is usually that stakeholder can access to credible and timely details about the organization’s functions (Blagescu,, 2005). To be transparent, organizations must do more than merely disclose commonly standardized information. Quite simply, it needs to supply more useful and needed information for the stakeholders for decision-making. Organizations should be focusing on the caliber of the information disclosed, instead of the quantity (Hassan and Marston, 2010). GAR disclosed important info for their stakeholders. For example, they announce that they can partner with TFT for forest conservation while establishing shareholders’ value (Golden Agri Assets Ltd, 2011b). The second dimension is definitely participation. It signifies that the corporations allow those major stakeholders to be engaged in the decision-making process and activities which would affect them (Blagescu,, 2005). GAR does fulfill their accountability obligation in this dimension. They have been working hard to activate with their stakeholders, such as their customer, Nestle, as a way to increase the performances (Harvey, 2011).

Furthermore, analysis is another essential part of organization’s accountability. It involves the analysis and monitoring of both end results and the ongoing progress of the organizations’ activities (Blagescu,, 2005). This dimension plays two significant roles in accountability. It reports the performances against targets after an event to be able to supply crucial data to stakeholders; it also heightens accountability by learning and increasing organizational responsiveness to stakeholders (McKenna, 1983). In fact, GAR’s performances with regards to sustainability development happen to be evaluated and monitored by few exterior independent organizations, such as Greenpeace (Harvey, 2011). Additionally, the dimension of complain and response mechanisms is certainly for both organizations and stakeholders to seek and obtain feedbacks from each other in order to enhance accountability (Blagescu,, 2005). For example, GAR takes into account the responses of consumers, such as for example Nestle (Harvey, 2011).

Although the interpretations of accountability are incredibly wide and so are limited only by creativeness, accountability is constantly found to possess links with the provision and receipt of financial information in lots of accounting literatures (Narasimha Rao and Raghavendra, 2011). Because of the rapid climate modification, undeniably, accounting and the surroundings are no more mutually exclusive (Andrew, 2001). Actually, accounting had always been treated as simply a technique used to provide financial information for stakeholders (Bushman and Smith, 2001). Normally, persons will assume that all the accounting information is merely financial. However, a modern accounting concept also needs to include some green problems so as to increase agencies’ transparency (Andrew, 2001). Besides, accounting system can also support the stakeholders in evaluating the organizational performances as it could supply them with relevant details (Perrini and Tencati, 2006). It is not surprising that accounting can in fact be used to improve agencies’ accountability. Overall, increasing accountability is important for organizations, including GAR.

GAR was required to increase their degree of accountability, especially to those external key element stakeholders. For the reason that Based on the Straits Moments (2010), GAR had deforested illegally before in Indonesia. So that you can meet the expectations of the stakeholders, GAR began to be committed in the conservation of forests and peatlands in Indonesia. There will be two main actions taken by GAR to take action. Firstly, GAR has got signed a forest-conservation arrangement with TFT, a non-government organization (NGO). Also, GAR starts to disclose their social and environmental performances in total annual report (Golden Agri Assets Ltd, 2011b). GAR released their inaugural sustainability record in 2011, after their illegitimate deforestation activity was uncovered to the society (The Straits Times, 2010). All these indicators indicate that GAR is usually bowing to the pressure from the NGOs and exterior stakeholders (Harvey, 2011). In fact, there are some conceptual theories which could provide an explanation for the sudden changes created by GAR.

These organizational practices alterations in GAR could be explained using Legitimacy Theory. This theory asserts that corporations seek to make certain that their activities and operations are perceived to become legitimate by the culture and stakeholders (Deegan, 2011). Legitimate could possibly be said as a cultural construct predicated on cultural norms for agencies’ behaviors (Suchman, 1995). Accordingly, organizations have to be committed to the social contract between your companies and the culture to get recognition. Social contract could be roughly defined as the implicit and explicit anticipations that the society has on the organizations (Deegan, 2011).

In fact, failing to commit to the social contract will be regarded as not legitimate, and eventually provides negative impacts to the firms, such as difficult to obtain resources and supports from the society to continue the operations. So, legitimacy is a significant component for the businesses as it is considered as a important intangible resource which institutions rely on to be able to survive (O’Donovan, 2002). Companies could actually build their legitimacy by data disclosures (Suchman, 1995). Through the disclosure of information with regards to social and environmental performance, the company would gain the society’s trust. Consequently, it will be beneficial to the business in ways, such as improving company’s reputation and establish competitive advantages (Porter and Kramer, 2006). Because of this, GAR’s adjustments their organizational practice by beginning the publication of sustainability record.

Besides that, Stakeholder Theory may possibly also

be used to gain a knowledge of why GAR responds to NGOs this way. One of the branches of Stakeholder Theory, ethical perspective, adopts a normative situation; that organizations should consider the rights and fascination of all stakeholders, no matter their powers and influences on the company (Deegan, 2011). According to Freeman and Reed (1983), stakeholders will be any get-togethers that are affected by the organizations’ operations. Usually, organizations would make an effort to meet the stakeholders’ expectations and become accountable to them by giving and disclosing organizational information (Gray, Kouhy, and Lavers, 1995). Therefore, it really is believed that this could be one of the reasons why GAR alters their organizational practice.

Undeniably, bowing to the pressure from stakeholders is a superb start for GAR. Investing in CSR, disclosing interpersonal and environmental performance information, and being more accountable are indeed beneficial to GAR themselves and in addition their stakeholders. It is also important to note that accountability and transparency will be one of the essential factors in boosting the organizations’ sustainability advancement (Global Public Insurance plan Institute, 2005). Sustainability expansion is generally thought as to “meet up with the needs of today’s without compromising the ability of future generations to meet their own needs” (Community Commission on Environment and Expansion, 1987).

Golden-Agri Resources Ltd (GAR)’s Sustainability Report

Currently, there is absolutely no any legal law or regulation claims that organizations have to disclose their social and environmental aspects. Even so, voluntary disclosures would carry favorable impacts to both interior and external stakeholders. Consequently, many corporations start producing voluntary disclosures, so does GAR (Cheynel, 2012). Actually, GAR posted their inaugural sustainability survey for an objective of featuring the stakeholders a better understanding of the company’s priorities, performances, and stakeholder engagement process (Golden Agri Means Ltd, 2011b). GAR’s sustainability report’s regular was assessed at software level B, based on an internationally set up reporting framework (proven in diagram 3) produced by Global Reporting Initiative (GRI) (Golden Agri Assets Ltd, 2011c). This framework was made to provide organizations with a set of principles for defining survey content and ensuring the standard of the reported information (Global Reporting Initiative, 2000).

Diagram 3 Global Reporting Iniative (GRI) Framework

Source: Global Reporting Initiative, Sustainability Reporting Rules (

Diagram 4 Global Reportive Initiative (GRI) Concepts for Reporting

Source: Institut fur Wirtschaftsinformatik, GRI Principles (

According to the GRI’s framework, there will be 4 guidelines (Materiality, Stakeholder Inclusiveness, Sustainability Context, and Completeness) (shown in diagram 4) for defining the report content (Global Reporting Initiative, 2000). The materiality basic principle requires corporations to address the most crucial and concerning issues with their stakeholders. The important current concerning issue for GAR and their stakeholders can be deforestation in Indonesia (Harvey, 2011). This is because GAR experienced cleared the forests illegally before in Indonesia, as stated before. In addition, this deforestation act can be destroying the livelihood of the habitat generally there. The stakeholders, such as for example Indonesia government, localized communities, and possibly those NGOs are accordingly showing their concerns upon this issue badly (Harvey, 2011). In GAR’s sustainability survey, it focused on disclosing information regarding policies of avoiding deforestation. For example, they say that they might have a no-deforestation footprint in Indonesian rainforest by partnering with NGO, TFT to start Forest Conservation Coverage (FCP) (Golden Agri Information Ltd, 2011b). Overall, it is believed that the article content is fairly materials. Furthermore, GAR’s sustainability survey does fulfill the theory of stakeholder inclusiveness. One of the main disclosures is normally their multi-stakeholder engagement procedure (Golden Agri Methods Ltd, 2011b). For examples, engaging NGOs, clients, and local communities to handle the passions those stakeholders have to be able to achieve their objectives and sustainability development.

Moreover, the underlying concern of a sustainability article is how organizations intend to contribute down the road to boost economic, environmental, and interpersonal developments at both local and global level (Global Reporting Initiative, 2000). This is related to the theory of sustainability context. The survey discloses that GAR can be committed to a holistic approach towards sustainability, since it is usually looking at solutions to increase efficiency while reducing unfavorable impacts on its land. Among its sustainability guidelines, Yield Improvement Insurance policy (YIP), is targeted on plantation operations and land suitability (Global Reporting Initiative, 2000). This demonstrates GAR’s voluntary disclosures do meet the dependence on sustainability context. Besides that, the info GAR discloses involves all significant actions or events within the reporting period; which fulfills the principle of completeness. However, it can be seen in the report that data and statistics regarding to environment and sustainability performances will be insufficient. Furthermore, there is bound alignment between your sustainability report and overall business strategy. Lack of all these data could influence the completeness of the article (KPMG, 2008).

Apart from the content aspect, the caliber of the sustainability report can be an important element. Harmony, comparability, timeliness, reliability, and reliability will be the 5 principles used to check the report top quality (shown in diagram 4). GAR’s report does not really meet up with the balance principle because they mostly disclose favorable aspects of the organization’s performance while there is insufficient unfavorable results and topics. This may affect stakeholders’ evaluation and decision building adversely. Besides that, the comparability basic principle is definitely irrelevant to the report as this is the inaugural sustainability statement for GAR. Subsequently, it cannot be used by the stakeholders to equate to its past effectiveness (Global Reporting Initiative, 2000). Apart from these, the report does meet the accuracy and reliability principle. Qualitative statements in the statement are valid only if it is based on the basis of other reported information and evidences (Global Reporting Initiative, 2000). GAR will provide various other evidences and details to increase the accuracy and reliability of their reports. Overall, GAR’s sustainability article is believed to have met the reporting normal requirements placed by GRI. Nevertheless, the caliber of the report could be increased through the compliance of accounting standards.

Accounting Standards

Accounting criteria (AS) are defined as a policy set by authorities such as accounting body, government or regulatory body to modify the accounting transactions in the financial statement (The Institute of Chartered Accountants of India, 2011). As globalization emerges, the business enterprise world realizes the value of experiencing a common standard in the financial element. A survey executed by the International Federation of Accountants (IFAC) implies that most the leaders from accounting fields support the thought of having common international benchmarks as part of economic growth (Private Firm Financial Report, 2008). Thus, the International Accounting Normal Board (IASB) designed the International Financial Reporting Standard (IFRS) (Cellucci, 2011).

IFRS aims to provide as a regulation for economical reporting that can be exercised equally throughout the world (Ball, 2006). Among the benefits of IFRS is that it provides a principle-structured framework with better top quality. In addition, there happen to be lesser regulation and exception as compared to the other standards such as General Accepted Accounting Principle. By adopting IFRS, a more professional judgment has been introduced which really helps to reduce the risk faced by the business. There is also more transparency in the monetary transactions (PricewaterhouseCoopers, 2007).

However, the Secureness and Exchange Commission (SEC) states that the requirements in IFRS are highly inadequate compare for some accounting standards (Cellucci, 2011). For example, the General Accepted Accounting Principle (GAAP) is known as to be the precious metal standard in US (Private Company Financial Report, 2008). The Staff’s interpretation of GAAP features some disclosures of environmental issues on contingent liabilities. This is to recognize the contingent losses also to acknowledge the different accounting procedures and disclosure on contingent liability (Roberts, 1995). However, IASB reported that environmental concerns reporting are not within the scope of IFRS (Yara C, Nelson, and Bruna, 2008). Hence, it shows that IFRS are still not appropriate for other specifications like GAAP in the sociable and environment accounting feature (Center for Audit Quality, 2009).

Besides that, there are various studies which reported that there are limitations in the purpose of accounting standards. This consists of ensuring the reporting quality along with the emphasis on the firm’s incentive in reporting (Ball, Kothari, and Robin, 1998; Ball, Robin, and Joanna, 2002; Leuz, 2003; Ball and Shivakumar andy griffen, 2004). The use of the accounting standards consists of significant judgments and utilization of private data. So, substantial discretion is provided by any accounting expectations to a company. However, the standard of the way the firm behaves will depend on the incentive in reporting, such as the marketplace forces and legal organizations (Daske, Hail, Leuz, and Verdi, 2008). The institutions have the right to select the information that they would like to disclose. Consequently, an accounting common for better sustainable production should meet the demands of the users by encouraging feedbacks and comments.

Similarly to various other accounting standards, IFRS do not record all the effect of economical action (SIGMA, 2003). For instance, externalities, like the costs and profit which usually do not affect the organization directly, are not included in the financial reports. Costs and benefit should be included to provide a better market-based decision making (SIGMA, 2003). For instance, the emission of petrol will cause climate changes and polluting of the environment. These consequences are believed as the initial cost to the culture in today’s and future. Even so, these costs aren’t reflected in the petrol price. Great externalities are those that would be beneficial to the society. This demonstrates today’s accounting standard doesn’t have sufficient regulation that allows the firms to relate to the sustainable development element.

For a company to achieve sustainable development, you need to balance the economic, sociable and environmental impacts within their decision-making. This includes the examination of the positive and negative impacts of the three dimensions on policy adjustments, and determining the outcomes which would benefit one get together and harm the different parties plus the proper precaution steps to reduce negative impact (Bebbington, 2000). The analysis on past principles focuses considerably more on economic impression (Kirkpatrick, George, and Curran, 2001). Rio Principle 4 states that it’s essential for environmental feature to be integrated as part of the development process while Company for Economic Co-procedure and Development (OECD) theory 3 recognized the importance of integrating the 3 dimension policy and goal (Janeiro, 1992).

Overall, the current accounting standards are inadequate in maintaining a company’s sustainable expansion. Therefore, many efforts have already been done to integrate the financial, social and environment insurance plan. For example, Global Reporting Initiative, the US Principles for Responsible Expenditure, Global Initiative for Sustainable Ranking and others have been created. This shows that our current standards aren’t capable to ensure companies, such as GAR, to invest in sustainability development. Consequently, Sustainability Accounting Standards Plank (SASB) is introduced to create sustainable accounting requirements for the users (Deloitte, 2012). This will include the disclosures of sustainability concerns which allow investors and general public to have a much better decision building. The SASB created a Sustainable Industry Classification compare and contrast essay example System (SICS) to create a sustainable accounting benchmarks that suits different sector (Deloitte, 2012).

As a conclusion, apart from profit maximization, organizations play a major role in the community. Organizations should also disclose interpersonal and environmental factors within their financial reports. Hence, GAR is placed accountable to the Indonesian forests and peats and all the stakeholders. They should keep environmental disclosure in their financial reporting for all stakeholders. However, besides GAR, the regulators and professional bodies likewise play a large role in ensuring corporations to be more focused on sustainable development. This is often done by creating sufficient sustainable accounting expectations for the businesses.

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